Regional Marketing Director

Role Summary

The Marketing Director will oversee brand management, support new client sales, engagement and retention with innovative multi-channel programs including communications, digital and traditional media, tradeshows and events and affiliation and association relationships. This position will utilize market research and market competitive research to direct programs around a base regional and/or vertical marketing strategy supported by measurable metrics and business intelligence. This role will promote and embed thought leadership and solution selling best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

• Autonomy & Decision-Making: Makes decisions within defined limits of authority and consults supervisor on other decisions.
• Career Path: Various

Key Role Responsibilities - Core

MARKETING LEADERSHIP FAMILY – CORE
•    Directs and expands brand positioning across the region or vertically to drive market share and reach annual growth targets.
•    Develops marketing objectives and strategies in support of overall corporate goals, KSIs and KPIs.
•    Supports regional or vertical level marketing initiatives in conjunction with national strategies and goals.
•    Oversees development of brand assets across digital and print mediums in accordance with corporate brand standards.
•    Directs the development of client facing marketing communications in support of all business pursuits and works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print and sales channels.
•    Directs marketing support for proposal (RFP) and qualification (RFQ) responses, including content development, editorial support, presentation production and all deliverables associated with project pursuits.
•    Directs regional or vertical strategic lead generation programs in traditional and digital media.
•    Directs development of key client-facing affiliations, including associations, forums and user groups, and which also include agreement negotiation and relationship management. 
•    Develops process and success metrics to ensure program measurability and adherence to projected ROI.
•    Provides regional or vertical monthly reporting dashboard metrics.
•    Develops annual regional or vertical marketing expense projections and manages spend to plan with an ongoing commitment to improving operational efficiency.
•    Directs and implements public relations initiatives executing against national and regional communications strategy; submits, processes and manages award submissions.
•    Acts as a liaison to ensure that regional or vertical content is included in national external publications and internal communications assets.
•    Designs and develops sales enablement tools in support of existing and new opportunities identified by the client solutions team.
•    Leads management of all elements of events and trade shows, including all pre-show planning and logistics, including space reservations, collateral, shipping, staffing, giveaways, contests, budget and booth preparation.
•    Manages lead generation activities, including those resulting from trade shows and other events.  Evolves automation tools to streamline lead process and works with client solutions team to track lead stage and drive conversions.
•    Builds understanding of competitive landscape and prepares structured analysis of competitive threats and activities.  Translates insight into recommendations for competitive response strategies.  Woks with appropriate stakeholders to ensure response strategies are supported with action plans.
•    Manages relationships with external consultants by defining scope of work and deliverables.
•    Directs accuracy of marketing information within CRM, including internal personnel resumes, external contact records, project records and knowledge database.
•    Leads supports and promotes a culture of diversity and inclusion within JE Dunn. Understands JE Dunn’s policy of non-discrimination and ensures positive, proactive implementation throughout the organization.
 

Key Role Responsibilities - Additional Core

N/A

Knowledge, Skills & Abilities

• Ability to perform work accurately and completely, and in a timely manner
• Communication skills, verbal and written – Advanced
• Organizational Skills - Advanced
• Proficiency in MS Office – Advanced
• Proficiency in Adobe Creative Suite – InDesign and Photoshop - Advanced
• Ability to manage difficult or emotional client situations promptly and efficiently
• Demonstrated commitment to highest standards of client satisfaction utilizing courtesy and sensitivity and prompt response to needs
• Ability to create effective graphics
• Ability to deliver quality through attention to detail
• Ability to learn and use a variety of software, tools and systems necessary to meet business needs – Advanced
• Ability to quickly and effectively solve complex problems
• Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals
• Ability to adapt to change
• Ability to be proactive and resourceful
• Ability to manage budgets, maximize profitability and generate future work through building relationships
• Ability to build relationships and work collaboratively within a team, internally and externally

Education

• Bachelor’s degree in marketing, communications or related field (Required)
• Master’s degree (Preferred)
• In lieu of the above requirements, relevant experience will be considered.

Experience

• 12+ years marketing, communications or public relations experience (Preferred)
• 8+ years people management experience (Preferred)

Working Environment

Benefits Information

The benefits package aligned to this position is Professional Non-Union. Please click the link below for more details.

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