Communications Specialist

Role Summary

The Communications Specialist will develop and manage communications strategies targeted specifically for the digital space including the management of all web assets, SEO/SEM, email, social media, database marketing, and display advertising. Working with communications leadership, the Communication Specialist will develop digital marketing and communications strategy studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.  In support of both internal and external communication campaigns, the Specialist will be responsible for reporting and analytics to assess ROI and ongoing health and efficacy of campaigns across these assets. All activities will be performed in support of the strategy, vision and values of JE Dunn.  

• Autonomy & Decision-Making: Makes decisions on routine matters, provides recommendations to supervisor and refers all exceptions to supervisor.  
• Career Path: Senior Communications Specialist

Key Role Responsibilities - Core

COMMUNICATIONS SPECIALIST FAMILY – CORE

• Executes digital strategy, including company website upgrades and oversight, email campaigns, intranet, social media, etc.
• Executes and manages digital distribution of JE Dunn content management plan.
• Measures and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Manages and guides SEO/SEM strategies for core marketing and strategic vertical businesses.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Evaluates end-to-end customer experience across multiple channels and customer touch points.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies; provides thought leadership and perspective for adoption where appropriate.
• Designs, builds, and maintains social media presence; writes social media posts to align with brand voice, implements social media campaigns and programs highlighting thought leadership to targeted audiences.
• Manages real time monitoring of all social media traffic including governance processes for escalation and crisis management.
• Contributes to marketing and communications effectiveness by identifying short-term and long-range issues that must be addressed within the digital space.
• Brainstorms new and creative growth strategies through digital marketing.
• Assembles information and distributes scheduled digital internal communication such as emails and newsletters.
• Produces video content to support thought leadership initiatives, marketing pursuits, events, executive communications, and other content creation and video initiatives.
• Creates and edits video and audio projects, capturing / importing media, organizing media assets, editing footage and sound files, creating and inserting static and motion graphics, adding music/voice-over/SFX, media management and archiving project media.

Key Role Responsibilities - Additional Core

N/A

Knowledge, Skills & Abilities

• Ability to perform work accurately and completely, and in a timely manner
• Communication skills, verbal and written - Advanced
• Proficiency in MS Office – Intermediate
• Proficiency in Adobe Creative Suite, InDesign and Photoshop, Adobe Premier Pro, both PC and iOS operating systems preferred, digital video conversion from one file format to another – Intermediate
• Proficiency in Video operation and production in multiple environments; including motion graphics lighting, sound and post-production editing
• Proficiency in core CMS competencies (Drupal, WordPress, Wix, Squarespace); Drupal preferred
• Proficiency in managing, monitoring and reporting on all social media platforms, including Facebook Business Manager experience
• Knowledge of Google Search Console, Google Ad Words, and Google Tag Manager
• Proficiency in lead management and CRM (Dynamics, Salesforce)
• Superior organization skills and attention to detail for 100% accuracy
• Ability to adapt and address fast-paced project changes and adjustments
• Proficiency in fundamentals of typography, layout and composition
• Ability to quickly and effectively solve complex problems – Intermediate
• Ability to work in a collaborative, fast paced, and deadline driven environment
• Ability to build relationships and collaborate within a team, internally and externally

Education

• Bachelor’s degree in digital marketing, communications, journalism, communications, visual arts, computer science, video production, or related field (Preferred)
• In lieu of the above requirements, equivalent relevant experience will be considered.

Experience

• 3+ years digital marketing communications experience, including social media/multi-media, web site management and/or account-based marketing and communications.
• Google Analytics experience (Required)
• Omnichannel marketing experience (Preferred)

Working Environment

Benefits Information

The benefits package aligned to this position is Professional Non-Union. Please click the link below for more details.

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