Marketing Manager - Pursuit Excellence

Role Summary

The Marketing Manager - Pursuit Excellence will support new client sales, engagement and retention by developing, implementing and continuously improving pursuit best practices, tools, and resources that enable teams to pursue work more consistently and effectively as part of the company’s Strategic Pursuit Management team. This position will lead marketing responses for complex project pursuits leveraging strong technical acumen, specialized expertise and a commitment to brand management. The Marketing Manager - Pursuit Excellence will implement programs around a regional and/or vertical marketing strategy supported by measurable metrics and business intelligence and promote best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

• Autonomy & Decision-Making: Makes decisions on assigned areas of responsibility, provides recommendations to supervisor and refers all exceptions to supervisor, as needed.
• Career Path: Senior Marketing Manager

Key Role Responsibilities - Core

MARKETING MANAGEMENT FAMILY – CORE

• Lead the development, documentation, piloting and continuous improvement of JE Dunn’s company-wide pursuit lifecycle, minimum standards, checkpoints and recommended practices.
• Build and maintain a practical pursuit toolkit that may include responsibility matrices, kickoff agendas, strategy guides, schedules, compliance tools, review checklists, interview resources, debrief frameworks, examples and decision guides.

• Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy/approach based on marketing understanding and coordinating as needed.
• Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits and prints/packages RFP and RFQ responses.
• Advises interview strategy and provides coaching and feedback during preparation for interviews.
• Manages the development of client-facing marketing collateral and communications in support of business pursuits.  
• Supports local, regional or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSIs and KPIs.
• Gathers competitive information, provides analysis and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout pursuit process.
• Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.
• Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.
• Develops custom content for the pursuit narrative assets library that serve as the foundation for differentiation.
• Supports the national brand as a brand ambassador.  Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice to drive market share.
• Support change management and adoption by clearly communicating the value of new practices, testing them with users and refining resources based on practical feedback.
• Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.
• Manages difficult or emotional client situations promptly and efficiently.
• Meets commitments made to clients; recognizes and acts upon service opportunities.

Key Role Responsibilities - Additional Core

N/A

Knowledge, Skills & Abilities

• Ability to perform work accurately and completely, and in a timely manner
• Communication skills, verbal and written
• Proficiency in MS Office - Advanced
• Proficiency in Adobe InDesign and Photoshop
• Advanced organizational skills
• Advanced ability to deliver quality through attention to detail
• Advanced ability to prioritize multiple projects
• Advanced ability be proactive and resourceful
• Ability to create effective graphics
• Ability to learn and use a variety of software, tools and systems to meet business needs
• Ability to solve complex problems quickly and effectively
• Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals
• Ability to adapt to change.
• Ability to manage budgets, maximize profitability and generate future work
• Ability to build relationships with team members that transcend a project
• Ability to work in a collaborative, fast- paced and deadline-driven environment
• Ability and willingness to mentor less experienced team members
• Ability to build relationships and work collaboratively within a team, internally and externally

Education

• Bachelor’s degree in marketing, communications or related field (Required)
• Master’s degree (Preferred)
• In lieu of the above requirements, relevant experience will be considered.

Experience

• 8+ years marketing, proposal or related experience, including significant experience leading complex pursuite (Preferred)
• 3+ years people management experience (Preferred)
• AEC industry experience (Preferred)
• Experience developing or implementing standardized processes, tools, training or enterprise resources across multiple teams or locations (Preferred)

Working Environment

Benefits Information

The benefits package aligned to this position is Professional Non-Union. Please click the link below for more details.

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