Marketing Manager

Location: 

Nashville, TN, US, 37210


Best People + Right Culture. These are the driving forces behind JE Dunn’s success.

 

By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company’s rewards, we’ve found a sustainable way to grow in our industry for the last 95+ years.

 

Our diverse teams around the country strive to enrich lives through inspired people and places every day, and we need inspired people like you to join us in our pursuit of building perfection.

Role Summary

The Marketing Manager will perform brand management activities, support new client sales, engagement, and retention with innovative multi-channel programs including communications, digital and traditional media, tradeshows and events, and affiliation and association relationships.  Founded in market research, market and competitive intelligence, the manager will implement programs around a base regional and/or vertical marketing strategy supported by measurable metrics and business intelligence.  This role will promote and embed thought leadership and solution selling best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn. 

  • Autonomy & Decision-Making: Makes decisions within defined limits of authority and consults supervisor on other decisions.
  • Career Path: Marketing Director

 

Key Role Responsibilities - Core

MARKETING MANAGEMENT FAMILY – CORE
•    Manages brand positioning across assigned area of responsibility to drive market share and reach annual growth targets.
•    Co-develops marketing objectives and strategies for assigned area of responsibility in support of overall corporate goals, KSIs and KPIs.
•    Supports local, regional or vertical level marketing initiatives in conjunction with national strategy and goals.
•    Partners to develop brand assets across digital and print mediums in accordance with corporate brand standards.
•    Manages the development of client facing marketing communications in support of all business pursuits; works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print, and sales channels.
•    Coordinates marketing support for proposal (RFP) and qualification (RFQ) responses; content development, editorial support, presentation production and all deliverables associated with project pursuits.
•    Manages strategic lead generation programs in traditional and digital media for designated market.
•    Manages relationships with key client facing affiliations including associations, forums and user groups.
•    Ensures processes and success metrics are in place to ensure program measurability and adherence to projected ROI.
•    Provides monthly reporting dashboard metrics for designated market.
•    Co-develops annual marketing expense projections for assigned area and manages spend to plan with an ongoing commitment to improving operational efficiency.
•    Recommends and implements public relations initiatives executing against national and regional communications strategy; submit, process and manage award submissions.
•    Acts as a liaison for content to be included in national external publications and internal communications assets.
•    Facilitates events and trade shows including all pre-show planning and logistics; space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation.
•    Manages lead generation activities, including those resulting from trade shows and other events. Partners with client solutions team to track lead stage and drive conversions.
•    Builds understanding of competitive landscape and contributes to structured analyses of competitive threats and activities. Translates insight into recommendations for competitive response strategies.
•    Ensures accuracy of marketing information within Cosential, including internal personnel resumes, external contact records, project records, knowledge database.

Key Role Responsibilities - Additional Core

N/A

Knowledge, Skills & Abilities

  • Ability to perform work accurately and completely, and in a timely manner
  • Communication skills, verbal and written – Advanced
  • Demonstrated commitment to the highest standards of client satisfaction by displaying courtesy and sensitivity, and responding promptly to client needs
  • Ability to manage difficult or emotional client situations promptly and efficiently
  • Proficiency in MS Office – Advanced
  • Proficiency in Adobe Creative Suite – InDesign and Photoshop – Advanced
  • Ability to create effective graphics
  • Organizational Skills – Advanced
  • Ability to deliver quality through attention to detail – Advanced
  • Ability to learn and use a variety of software, tools and systems necessary to meet business needs – Advanced
  • Ability to quickly and effectively solve complex problems – Advanced
  • Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals
  • Ability to adapt to change
  • Ability to be proactive and resourceful
  • Ability to manage budgets, maximize profitability and generate future work through building relationships
  • Ability to build relationships and collaborate within a team, internally and externally

Education

  • Bachelor’s degree in marketing, communications or related field (Required)
  • Master’s degree (Preferred)
  • In lieu of the above requirements, relevant experience will be considered.

Experience

  • 8+ years marketing, communications or public relations experience (Preferred)
  • 3+ years people management experience (Preferred)
  • AEC-Industry Proposal experience (Required)

Working Environment

  • Must be able to lift up to 10 pounds
  • May require periods of travel
  • Normal office environment
  • Frequent activity: Sitting, Viewing Computer Screen
  • Occasional activity: Standing, Walking, Reaching above Shoulder

At JE Dunn, our approach to benefits means caring for the whole person, and it begins with a comprehensive benefits program that meets families' needs. We offer competitive and award-winning benefit packages including medical, dental, vision, 401(K) and Employee Stock Ownership Plan.

 

JE Dunn Construction is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer and it is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. JE Dunn Construction is a background screening, drug-free workplace.

 

JE Dunn provides reasonable accommodations to qualified individuals with disabilities. If you would like to request a reasonable accommodation in order to apply for a job, please submit your request to accommodations@jedunn.com

 

JE Dunn Construction Company does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of JE Dunn Construction without a prior written search agreement will be considered unsolicited and the property of JE Dunn Construction Company.  Please, no phone calls or emails.



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Why People Work Here


At JE Dunn we offer our employees an inspired place to enrich their life and the lives of those around them

Building on our rich history, our employee owners are shaping the future of JE Dunn. In our team-focused environment we do life together and are generously rewarded for our efforts



About JE Dunn


For more information on who we are, click here.




Nearest Major Market: Nashville